A major risk to snow businesses is the unpredictability of the weather. Financial strains may be felt in both light and heavy winters. This session will help you understand how to ensure profitability regardless of how much it snows by proactively managing your portfolio of snow contracts. Attendees will receive a financial modeling spreadsheet and contract templates.

Session Outline:

• Snow history and its impact on the bottom line
• Sensitivity analysis for average, light, and heavy winters
• Understanding portfolio risk
• Management strategies
• Profit scenarios
• Balanced vs. unbalanced portfolios
• Selling strategies
• Contract strategies
• Next steps

Phil Harwood is the founder, President, and CEO of Pro-Motion Consulting, a management consulting firm with the mission of accelerating healthy growth in entrepreneurial organizations, serving client organizations in the United States and Canada. 

Pro-Motion Consulting was the recipient of the inaugural Snow Industry Commitment Award, presented by the Snow & Ice Management Association (SIMA) in recognition for its great commitment to SIMA and the snow & ice industry.

Prior to starting his consulting firm, he was a partner and Vice President of a landscape management firm that he helped grow to over $10 million in annual revenues in just over 8 years, spent almost 4 years with the largest landscape contracting firm in Michigan, and began his career with a $500 million green industry retailer in a variety of management positions over the course of a ten year period.

Phil received his MBA in Integrative Management from the Eli Broad Graduate School of Business at Michigan State University and his BA in Marketing from the Eli Broad College of Business at Michigan State University.  He is also a PLANET Trailblazer, Landscape Industry Certified Manager, Certified Snow Professional, Certified Pesticide Applicator and Master Gardener.