• Explore and better understand the relative trends of each industry
• Provide insight into what is happening on the international Garden Scene
• Explore what the Tourism Industry needs and expects from Gardens to better integrate them in their product mix and offering.
• Explore what the Garden Industry needs to do to in order to make the Garden Experience more viable as a tourism product.
• Examine promotional opportunities and strategies with which to better position Gardens to Canadian and non-Canadian tourists.
• Explore the possibility of creating a Canadian Garden Coalition.

• Gardens: public, trails, festivals and events, private, community and botanical
• Gardening Industry: landscape architects, garden designers and suppliers
• Municipalities and Communities
• Destination Marketing Organizations (DMO's) with an interest in marketing a Garden Experience
• Tourism Industry Constituents

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